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Your Business On The Net

You don't need a website because "everyone's got one." You need a website because it will enhance your business and make your job easier. We focus on websites that work for you, save your employees time, and empower your customers.

A professional website will allow you to:

  • Deliver your message to thousands
  • Keep up with the competition
  • Provide information to customers and employees
  • Offer 24 hour availability
  • Improve customer Service
  • Save time and money

Whether you're a small business wanting to make a splash on the web, or a large business desiring a full service web application, we will help you achieve your goals.

Contact Spires Creative today for a no fee website consultation.

How Spires Media Works With Your Company

Spires Media designs graphical web interfaces for your business presence on the Internet. Making web technologies conform to your message and way of business provides a unique way for your company to stand out from the competition while building customer and client relationships.

The Thought Process

Thinking outside the box while maintaining a level of professionalism is what gets you visits and allows your website to grow when your business grows.

We start with a site plan that acts as a flowchart for your business ideas to be accessed in web form. We interpret the flowchart into a web solution plan that relies on ease of use, an informative display, and an interactive design.

Using your current branding efforts, we develop a graphical mockup of your home page, allowing you to see what your site will look like to visitors. If branding isn't your strongest marketing point, Spires Media will help begin the branding efforts that are key to a company's success on the web.

The site is then built with milestones in place that provide active review from you, the client.

Professional Web Design And Hosting Made Easy

Spires Media builds professional solutions that enable your small business to be more successful. By automating your unique business processes and increasing your visibility, it allows you to spend your time doing what you do best.

Here is everything you get for entrusting us with your website:
Domains: Your web address(es) registered for you in your name; you own them
Design: Custom built professional site based on you corporate branding efforts
Implementation: Web 2.0 build utilizing technologies for desktop and mobile users
SEO: Optimized for high ranked placement in search engines like Google and Yahoo
Hosting: Managed hosting of your website, monitored 24 hours a day 7 days a week
Email: Unlimited e-mail accounts plus features like mail forwarding & mobile access
Promotion: Submission of your site to online relative directories for additional visibility
Reports: Monthly visitor data including how they found your site and where they live

Call or stop in at the studio to find out what Spires Media can do for you.

Custom Web Design vs. Web Templates

As a business owner you are always looking how to save money and make your business profitable. When it comes to creating an online presence for your business, just like your marketing materials and officeís appearance, your website needs to project a professional image. The more professional looking your business appears, the more creditable it looks.

Many business owners donít really understand the difference between having a custom web design done and using website templates. Let's look at both ways of having your website built and the costs involved.

Custom Web Design

Many think having a custom web design is too expensive but letís look at the advantages of hiring a web designer, such as Spires Media, over using a free website template or purchasing one.

  • Unique Design
    With a custom web design it is created just for your business. Your website will be different from anyone elseís.
  • Construction Will Be Search Engine Friendly
    How the background coding of your website is done will influence your success in the search engines.
  • Adaptable To Your Companyís Needs
    By prioritizing a list of website features your company needs, you will give the web designer an idea of what to accommodate for in the future if your current budget doesnít allow all the features to be implemented from the start.
  • Scalability
    Just like adaptability, if you have planned what you want in the future for your website, a good web designer will take this into consideration as they select the technologies to use while building the website.

Web Templates

There is a misconception on how beneficial and economical using free website templates or purchased website templates is. Letís look at some points about website templates:

  • There Are A Ton Of Other People Using The Same Template
    Unless you pay the ďExclusiveĒ price for the template, the template website is going to keep selling that same template to anyone that comes along. Keep in mind, even if you pay the exclusive price, there are others who have bought the template prior to you and they still have the right to use it.
  • Limited Customization Of The Website Template
    Without web page coding skills, you are still going to have to either spend the time and money to learn how to code a web page or hire someone to help you. Some templates are laid out very specific. Meaning if you incorporate your own graphics or have extensive content, the template could break.
  • Some Templates Are Not Search Engine Friendly
    As explained above, it is important how the background coding of your website is done. If not done correctly, it could hurt your marketing efforts on the internet.
  • Antiquated Coding
    If the website template uses antiquated coding, it might not work in all browsers. Browser specific features are another sign of antiquated coding and you could be losing visitors.

When deciding if a custom web design is the way to go or if a website template is a better choice keep in mind that you want your business to stand out from the crowd and be memorable.

In either case, you are still going to have to do some work to get up there in the search engine results. Having a website that looks nice is only part of the internet marketing package. When utilizing Spires Media, we work with you to close the gap on website design and website marketing.

Contact Spires Media today and find out what we can do for you.

Beware Of Monthly Subscription Web Plans

If youíve ever tried to buy a car or a house, you probably faced the Monthly Payment Math Trick. Itís a psychological trick salespeople use to get you to buy something that you couldnít afford or pay an amount you werenít originally comfortable with. It frames the purchase in a way that lets you begin integrating the purchase into your life, before youíve actually made it and may even make it more likely youíll make the purchase.

Flat Fee vs Monthly Subscriptions

Some website sellers take the same trick and package an ongoing monthly web plan that gives the perception that you're going to save money and receive the best service possible, but it's still a trick.

Spires Media favors flat fee pricing to its customers as it makes financial sense in the long run. Costs are up front and you pay for maintenance and changes only when needed.

Here's an example of two website packages based on payment, rather than benefit:

  1. A $2500 flat fee web design plus retainer for changes
  2. A $150 monthly payment package with 2 year contract

Supposing the design, hosting, and optimization services are equal among two packages, it can initially seem more advantageous to pay monthly rather than pony up the $2500 in one chunk.

However, when presented with a monthly fee, it doesn't stop after $2500 worth of payments (or just 17 months.) The payment month to month is easier, but the cost of your $2500 website costs much more over the next few years and just like your business you will have this site for many years to come.

Don't Fall For The Maintenance Trap

In both situations, maintenance and additions to the site will become a factor. A well designed website does not have much need for maintenance in the initial months/years, but content changes are ongoing. Flat fee sites work on retainers for changes, charging against the retainer for only the time utilized. Monthly plans include limited changes, but charge additional fees above the monthly rate to offset their designer's time. Some even have hourly rates charged at a minimum number of hours, no matter how simple the change, costing you dearly to add a new content. The downfall often is an outdated site.

Spires Media starts with a no fee consultation to help organize your company's web needs and price a package that works with your budget. Contact us today to take the first step in building, or rebuilding, your web presence.

Search Engine Optimization (SEO)

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.

Spires Media takes care in building appropriate code into your site that stands out to search engines and aid in climbing the ladder of relative search results that pertain to your company. It is the technical aspect of your web marketing campaign and is one that is important on the surface and inside the functionality of the site. We place importance on SEO throughout the design while keeping the site graphically pleasing to visitors.

SEO Is Not Advertising...

Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

Branding Is A Foundation

What is the first thing that comes to mind when your customers think of your company? Great service? Low prices? Clever advertising or a catchy logo? Each of these elements is an important factor in building awareness for your company and for your site.

In marketing, this awareness is called branding. It's crucial because when people need a product or service, they'll reach for the familiar.

If you have a traditional offline business and are now moving into e-commerce, your new venture will require some branding. Particularly if your offline business relies heavily on brick-and-mortar brand associations, you'll need to evoke different but equally compelling associations for your online brand.

Spires Media has listed some basic information about what branding is and how we interweave branding into your website. For most companies, this is the first step into campaigning with a brand, however you'll find this new foundation is the launch pad for everything your company does with marketing from here on.

Being Noticed On The Web And Beyond

You may have the greatest product or service offering in the world, but that won't mean much if you don't let customers know about it.

Branding builds name recognition for your company or product, and there's no better time to do this than right at the beginning. By having a powerful branding campaign in place when the site launches you'll have a jump-start on future marketing initiatives and perhaps on your competition as well.

Getting Customers and Keeping Customers

Good customer service just isn't enough anymore in the marketplace in which we live.

To compete in today's marketplace you need to stand out from the crowd - be better than your competitors, be faster than your competitors and, more importantly be more memorable.

With Branding, Price Is A Non-issue

If your customers don't see you as being different from your competition they will always make their buying decision based on price alone.

If you want to make a second, third, and fifth sale you must create an incredible customer service experience that your customers will talk about forever. Spires Media assists you in branding to help increase the quality of your customer service, which will be remembered long after the price they paid is forgotten.

Branding Is More than Good Looks

There is a lot of confusion, even among industry professionals, as to what a ďbrandĒ is. Yes, branding involves elements of design in terms of how your company looks to the outside world. However, no matter how amazing your logo is, itís just a lie if the companyís personality doesnít fit the mark.

A brand is the experience of a company. Itís your initial reaction when you first hear about them. Itís the perception you have when you log onto their website. The feeling you get when you talk to them on the phone. The way someone greets you as you walk into their office. A good brand is about trust, comfort and fun. A bad brand is about concern, frustration and anger.

With every site Spires Media builds, we need to know that we arenít setting you up to fail. That we arenít making promises you canít keep. Because at the end of the day our job is to start a positive conversation between client and customer. So while bad logos and color schemes can definitely stop a prospect in their tracks, the best design in the world canít overcome a bad customer experience.

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